Since I'm starting a new project, I've been thinking a lot about what to call it. Titles are very important once a book is published. Look at the book above. First of all, the cover is fabulous. I love the feel it gives you, but the title was what drew me in. It sounds interesting and fun. Now, I've never read this book...but now I want to.
I find that I pick the coolest title I can think of, and then move on. I tend to do this because I'm of the opinion that I shouldn't be too attached to a title because the publisher will have final say on the title anyway. But I wonder if I'm being too flippant about it. Maybe it is a bigger deal in landing an agent and a publisher than I give it credit for. Don't get me wrong. I'd never submit a book and call it Project 1 or something. My books always have decent titles, but they're never what I'd consider really amazing or anything. I put much more time into the writing, revising, and polishing--not a lot into the picking of the title.
What do you think? Do you invest a lot of time into picking a title?