Stop by and celebrate with her! :)
Ahem, back to our regularly scheduled programming.
Marketing is an interesting part of our jobs. I feel like there are many things we, as authors, can do to help promote ourselves and our work. There are some basics that every author should consider doing that I mentioned in this Marketing 101 post, but outside of that, is there a limit to how much an author can really do to affect their sales?
I think the answer is yes. *cue audience gasp* I know, I know, I'm always preaching the virtues of marketing, but I have my reasons.
I don't know yet how much my publishers will be doing to help me in the marketing arena. It could be less or more than I expect and I honestly wouldn't be too surprised either way. I have very little control over what my publishers do. I can only control my own involvement. But, in regards to the investment of my time, how much is the right amount?
It makes me wonder, how many other authors/writers spend time thinking this question over? I would bet most of us, because it's a difficult balance to find and the answer probably varies from one person to the next.
What about you? How much time can/should you devote to marketing? Especially when considering that much of the time that goes toward marketing has to be taken away from time writing/editing/family/other areas?
I truly value marketing. I know what it can do, and I intend to use it to the best of my ability...but I also know it has limits. No matter how much time you put into it, I've come to believe firmly in one hard fact:
After an author has done all they can do to promote their own book, it all comes down to making sure that the book they're promoting is really good. Without that, all the marketing in the world won't matter at all.