I'm going to start off this post by giving some well-known and very wise advice that all writers should know. Are you ready? Ahem...
Do not follow trends.
It will not do you any good.
By the time you finish your book there will be a new trend.
Write what you love instead.
There. I've done my good deed for the day. Everyone gets a cookie. :)
Now comes the other advice...
Don't ignore the trends.
How is that for contradictory?
Here is an example. Let's say that you have two ideas you love equally, but one of them is dystopian and dystopian is extremely hard to sell right now. In that case, leaning toward the other is a smarter decision.
I guess what I'm saying is...both follow your gut and be smart about the business aspect at the same time. Make sense?
What about you? Any good advice to give me on this brisk winter Monday?